If you are familiar with PowerPoint presentation, Google slides and whatever presentation software you may know, then you’re 80% familiar with Instagram carousels already. Carousels are slides that carry supporting information about a certain topic, they are commonly noticed on websites that feature news or products. These slides display recent news, tutorials, hot gist, new arrivals, and a bunch of other things. For Instagram, the case is no different because they are equally sliding.
Instagram carousels are swipe-able (left) feed posts. It is often used to convey more information on a product, a service, a topic, etc when a single post won’t get the job done.
Carousels have become a popular way to display imagery in the social media world. But what are they? And why should your school be using them? Short for “carousel of images”, carousels allow you to showcase several images at once, in a rotating format. In fact, carousels are so much more than your standard photo gallery, they offer a whole host of features that you simply can’t find anywhere else. For instance, you can add a description to each image (this is especially useful if you’re incorporating text with your images, like with a call-to-action); you can also add a link to each image (this is useful if you want to direct visitors to an external URL
They are equally more engaging than making a single post, especially if your cover page (the first post in the slide) is captivating enough. It causes your audience to want to see what next and what next after every swipe just to satisfy their curiosity. Another interesting thing about carousels is that they are defined, a carousel with 5 images can easily be identified once the first swipe is made and this helps your audience better because he or she knows exactly what to expect. Instagram carousels have a maximum of 10 images per post.
Do you use carousels every time?
You might have this question already bugging your mind because you’ve now realized it’s a better way to captivate your audience, but the simple answer is NO. As much as it is both entertaining and educative to swipe through those slides, constant use of carousels without delivering value might be a turn-off for your audience. There’s no particular number of times carousels should be in your feed, but it should get breaks using regular feed posts (single image), videos, and/or memes relative to your niche when you’re certain that your information can very well be passed through that means. I’m sure you don’t want them running away from your page because each time your post pops up on their feeds, they have to go through probably ten slides of zero relatable content.
Why you need carousels
Are you confused? I did say don’t use it often (without delivering value), now I’m trying to convince you on why you should use it, just stay with me.
As much as you shouldn’t use it too much, using it a considerable number of times will yield the required results. In a recent post I made using carousels, I spoke on a very critical topic, and guess what, each slide had a solution to the problem I raised. It’s a problem common among writers, writer’s block, and I asked if they were letting valuable time pass them by, then I offered to help.
Just like I mentioned earlier, when you have multiple points, use carousels. Now, back to my story. I did my homework, put the post in order, gave it a nice cover, and boom, it got more interaction and engagement than my previous posts.
In essence, carousels will help you:
- Present your ideas better
- Get more post engagement
- Say a lot in a single post
- Ask questions and provide answers
- Find a problem and give out solutions.
How do you create carousels?
Just like every Instagram post, you need high-quality images to get the best out of carousels. One of the best design software most Instagram users run to is canva, the video below will teach you just how to create Instagram carousels using canva.