The reason many businesses have chosen online marketing instead of offline marketing is reduced cost, internet marketing offers cost-effective, flexible and better-managed budget control. The cost of TV ads is huge and you cannot even tell how many people paid attention.
- Target Audience: In offline marketing, you have no way to find out if the readers are the right target audience whereas in online marketing if you are using the right keyword, you can find the right target audience.
- Tracking: In offline marketing, it is difficult for you to track and analyze how well your campaign is run whereas in online marketing, you can even track everything, including how many people click on the website.
- Budgeting: In offline marketing, advertisements are mostly very expensive whereas, for online advertisements, you can set your budget either daily or monthly.
- Higher conversion: In offline marketing, customers see your advertisements in the magazine, but they may forget about buying it after they close the magazine, or after they pass by the billboard whereas with online marketing, when customers are searching and your website is showing up in SEO, chances they purchase are very high’
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